1. When you, usually conciously, try to get away with bragging about yourself by couching it in a phony show of humility.
2. A form of self-promotion where the promoter brags about himself in the context of a humble statement.
I've been noticing a lot of this on social media lately. You know, when someone boasts an achievement while couching it in a statement to show their humility. For example, "On my date with the doctor last night, he whisked me to St. Tropez...but I drank wine coolers in the private jet cuz I''m just a regular girl." Woof! Yall know you have at least one friend who can't seem to go a day without a humble brag. (And yes, these are the same people who contribute to Social Media Envy.) Lemme drop some knowledge on you: a truly humble person doesn't need to brag about their accomplishments on Facebook, Twitter, or anywhere else. Let your achievements speak for themselves...The Lord will take care of the rest.